It was the early ’90s. Seemingly out of nowhere, a little grunge band called Nirvana began outselling massive commercial artists like Michael Jackson. This immediately caught the attention of the giant record companies. These small underground bands branded as “alternative” or “post-punk” went from being inconsequential to being potential behemoths in record sales—and the hunt began.
Hungrily sweeping for the next Nirvana, a buying frenzy ensued as small indie labels were bought out by the commercial labels on a never before seen scale. A&R execs would see random alt-rock bands perform in a bar and appear after their set offering unheard of financial offers and immediate global exposure. It seemed these band members were set for life. So what happened?
Verity is revealed in Underground Inc.: The Unsung Story of Alternative Rock, an upcoming documentary on the alternative punk and metal scene in the ’90s. Told by the artists who pioneered a sonic subculture, this feature-length documentary tells the real story of the ’90s, exposing viewers to a catalog of the era’s rarities and buried treasures, while reliving the struggles, triumphs and tragedies, as well as the debauchery. Underground Inc. will dig beneath the manufactured truth to explore what really happened, exploring a time unlike any other in the music industry.
Underground Inc. features interviews with members of ’90s rock, punk and metal groups such as White Zombie, Queens of the Stone Age, Primus, Bad Religion, Stone Sour, Clutch, Red Fang, Failure, Ministry, Quicksand, Helmet, Steve Albini, Sepultura and dozens more. Viewers are getting an in-depth, raw look at the scene from musicians who were at the forefront.
Underground Inc.‘s original music is composed by Peter Mengede (Helmet), Grammy-nominated record producer Alex Newport (The Mars Volta, Bloc Party, Death Cab for Cutie) and Mark Bradridge.
To get this documentary out of the creation stages and into the homes of music lovers, the creators of Underground Inc. have launched a Kickstarter campaign, which will run for 32 days. The project goal is $40,000.
You can support the documentary here: https://www.kickstarter.com/projects/1412308217/underground-inc-the-unsung-story-of-alternative-ro
Underground Inc. Kickstarter rewards include:
– Copies of the film, exclusive featurettes and footage
– Drum lessons from Kellii Scott (Failure, Hole, A Perfect Circle)
– An RIAA Gold award for the classic Helmet album Meantime
– Exclusive t-shirts, jumpers and books from various bands featured in the film
– Exclusive rock prints by international art photographer Ken Schles
Via their Kickstarter campaign, the Underground Inc. team states, “This team of professional filmmakers is highly passionate about their music. We are obsessively committed to delivering a mind blowing film, but some practical challenges still remain.
“Let’s make this happen for the artists. For the fans, for the uninitiated, for the generations to come that will be able to be inspired by this until now untold history of some of the greatest music ever amplified on the planet Earth.”
Underground Inc. is directed by award-winning writer-director Shaun Katz (Sleeping in Blood City). Having produced many music videos and short films, his most recent short film won four international and local awards throughout Australia and North America, including Best Short Film at the Las Vegas Film Festival and Best Director at the Canada International Film Festival. His work has been featured at festivals worldwide, including Cannes Film Festival.
Serving as co-editor/co-producer with Katz, JB Sapienza works out of New York and was the editor/co-director of the prize-taking documentary My Name is Jonah, as well as a host of notable music videos and animated shorts. You can watch his latest film here: http://mynameisjonahfilm.com.
Regular collaborator Adam Lovett is a Boston based writer/producer and freelance film journalist, who has worked with Katz on multiple successful projects, including the short film Sleeping in Blood City.
Learn more about Underground Inc. and keep track of the documentary’s progress via www.facebook.com/undergroundincorporated.