It was the early ’90s. Seemingly out of nowhere, a little grunge band called Nirvana began outselling massive commercial artists like Michael Jackson. This immediately caught the attention of the giant record companies. These small underground bands branded as “alternative” or “post-punk” went from being inconsequential to being potential behemoths in record sales—and the hunt began.
Hungrily sweeping for the next Nirvana, a buying frenzy ensued as small indie labels were bought out by the commercial labels on a never before seen scale. A&R execs would see random alt-rock bands perform in a bar and appear after their set offering unheard of financial offers and immediate global exposure. It seemed these band members were set for life. So what happened?
Verity is revealed in Underground Inc.: The Unsung Story of Alternative Rock, an upcoming documentary on the alternative punk and metal scene in the ’90s. Told by the artists who pioneered a sonic subculture, this feature-length documentary tells the real story of the ’90s, exposing viewers to a catalog of the era’s rarities and buried treasures, while reliving the struggles, triumphs and tragedies, as well as the debauchery. Underground Inc. will dig beneath the manufactured truth to explore what really happened, exploring a time unlike any other in the music industry. (more…)